Friday Five: HYP Communications Director Laura Hoxworth


Greensboro, NC

What brought me to Hartsville

My job at Coker College. Before moving here, I hadn’t heard of either Hartsville or Coker. The first time I visited was for my interview, I had no idea what to expect going into it—and, to be honest, I was skeptical about what a place like Hartsville could offer me. I remember eating lunch at the Midnight Rooster during my interview and thinking about how comfortable and welcoming it all felt. I left with a good gut feeling about everything, so I decided to take a leap of faith, and here we are!

How long I've been in Hartsville

About three and a half years now—since October 2012. I can't believe it's been that long!

Three things to know about me

  1. I am a UNC-Chapel Hill grad and a Tarheel born & bred. Carolina = UNC. #sorrynotsorry #goheels
  2. I'm 6' tall. No, I'm not wearing heels.
  3. I love to hike & camp, and generally be outdoors—particularly if mountains are involved. My Pinterest is full of mountain vistas in faraway places that I dream about visiting.

What I do in "real life" (for work)

I'm the Director of Institutional Identity at Coker College. Basically, I manage Coker's verbal identity—which is a fancy way of saying that I write and edit and plan communications strategies. My job includes things like feature profile stories, social media presence, internal communications, web content, even a little bit of media relations. It's always changing and never boring!

In my spare time, you can find me...

Probably walking my dog around the neighborhood and/or posting pictures of her to Instagram.

My favorite local hotspot is...

It has to be Vintage. There's no better place to be on a Thursday evening when the weather's nice.


What I love most about this town is...

Hartsville continues to surprise me. I am constantly learning new things, meeting new people, and finding new opportunities for personal growth (and fun).

My favorite local food is...

Bow Thai for a casual meal (or takeout on the couch with Netflix), Black Creek Bistro for a nice dinner out.


For fun, for networking, to meet new friends, and to give back to a great group and a community that has given me quite a lot.

My advice for someone new to town is...

Be open-minded. If you're like me and have never lived in a small community like Hartsville, realize that things might not look quite the same here—but if you're open and willing to try things out, there's a lot of opportunities here that would be harder to find in a larger city.